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How Augmented Reality is Changing the Face of Industries

AR, or augmented reality, has been touted as the next โ€œbig thingโ€ for nearly a decade, while other โ€œbig thingsโ€ have been introduced. Google Glass almost made AR more commonplace, but security and privacy concerns turned it into a non-starter. Today, AR has taken a new life, so letโ€™s review some predictions for the future.

Defining AR

To be clear, augmented reality is the real-time process of adding information to reality via cameras and displays. A few familiar examples can be found in common applications and games, like the filters on Snapchat that turn you into a cartoon character, or that bring Pokemon into โ€œrealityโ€ in Pokemon Go. Many businesses have devised ways of utilizing AR in their marketing, as well.

ARโ€™s Drawbacks and Opportunities

One of the biggest hurdles to AR innovation has always been the limitations of the devices that the technology would be found on. As a prime example, consider the size of most smartphones. While screens are getting larger, most devices feature a display that is fewer than seven inches long – hardly the immersive experience that AR has the potential to be. However, this isnโ€™t exactly stopping companies in their efforts to integrate AR. There are quite a few reasons that AR can now be considered viable:

Connections are Faster

4G LTE connections helped AR find a foothold, but the expansion of 5G has simply made AR a more practicable technology. AR needs a lot – a lot – of information to work, so as bandwidth continues to rise, so will the functionality of augmented reality.

Hardware is Improving

On a related note, hardware has improved greatly, making it more capable of handling ARโ€™s assorted demands – things like processing power, and the quality of a deviceโ€™s sensors. As these improvements continue, AR will only become a more available option.

Wider Adoption and Application

Many organizations are coming up with various new ways to leverage AR to their advantage. Marketing agencies have used AR as a means of boosting engagement with their efforts and initiatives. It has proven useful in training applications in various industries, especially training and development – delivering information to students and workers at the time it is needed.

Reduced Costs

Of course, as AR becomes more common, it also becomes more affordable for a business to deploy. As more applications and devices become able to support it, its costs should only continue to trend down.

It has become apparent that AR will play a big role in the future of many industries – so, what is your impression of all of this? Is AR just a gimmick, or do you see truly legitimate uses for it in the business environment? Discuss it in the comments, and donโ€™t forget to subscribe!

Tyler Miller

Tyler Miller

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